Task:

Generate a promotional video for Grupo Imagen Multimedia announcing its partnership with Leagues Cup, designed as an integral part of an offering for both existing and potential clients who wish to promote their brands through the live broadcast of the event.

Development:

Under general art direction that included orange accents, bold typography, and a grunge aesthetic, I developed both the video editing and the motion graphic systems, which complemented each other and resulted in an engaging, fast-paced audiovisual piece that communicated the thrill and excitement clients could participate in.

Visual metaphors were used to elevate key messages highlighted in the script, such as:

• Pantallas divididas (split screens)

• Horarios imposibles (impossible schedules)

• Ligas separadas (separate leagues)

By adopting new tools and workflows, I was able to make requested changes continuously under tight deadlines.

Results:

This video became an integral sales tool that helped the sales team close important deals with clients such as Yakult, Salsa Valentina, Banamex, Little Caesars, and BBVA, among others. It was also praised by senior management.