Task:

Generate a promotional video for MASUDI and Grupo Imagen Multimedia announcing "La Grada" an event where people would be able to enjoy the FIFA World Cup 2026 on "Parque la Mexicana" alongside a variety of activities provided by our potential clients.

Development:

Due to the tight deadline, I was tasked with handling the art direction, video editing and motion graphics.

The graphical motif for the video were the tiny circles representing the most important symbol of the event, the soccer ball.

Combined with a color palette conformed of analogue greens and a red accent, this "material" was applied to texts, backgrounds and rotoscoped footage of soccer players.

Taking inspiration from Rubén Santiago Hernández, logo designer for the Mexico '86 World Cup, I used available fonts that evoke his legacy.

I was allowed to use stock footage, whenever that wasn't enough, AI videos were created to illustrate certain parts of the video.

I also made the logo animation for the event.

This systems allowed for an efficient workflow under a tight deadline, without compromising video quality.

Results:

This video became an integral tool which allowed the sales team to close important deals with clients such as:

• ISDIN

• Leapmotor

• Stellantis

To name a few.

It was also praised by upper management.