Client:

ISDIN

Task:

Create a 10 second loop animation using the logo from our guest client, ISDIN, which is meant be displayed in the lounge screens, aswell as the outro animation for the introductory video.

The animation must reflect the company's commitment to deliver premium quality services for our client, showcasing a deep understanding of the brand's visual communication.

Brand research:

ISDIN's visual communicaction is defined by close up shots reinforcing the brand's excellence in delivering beauty products. Complementary actions include dynamic camera movements, match cuts, clear shapes, but most importantly, a human touch.

A heartbeat motif is often found in their own end card animation.

Here are some references used in the development stage of the animation.

Development:

I decided to split the animation in 2 core parts.

1. Construction: The combination of the most basic elements of the logo which was composed of 3 pieces, the red rectangle in the middle as the "core" accompanied by the other 2 above and below. An opportunitty to create something "hypnotic" with basic 3D shapes.

2. Completion: Integration of the constructed logo with the typographic elements, the brand's name and slogan. Leaving enough time to appreciate the completed logo, adding a small animation to the red rectangle, transforming into a beating heart at the end.